Want your web site to take off? What good is a web site that clients don't find? We can help potential customers all over the world find your site by launching an online advertising campaign for your business. Contact us today to discuss which options below are right for your business.

   With Google AdWords™, Espotting Media, Overture, and the Microsoft® Banner Network, you only pay each time a client visits your site by clicking on your ad or banner. It is paying for an advertisement only when it is effective in attracting a potential customer to your site. This can translate into a much higher Return On Investment (ROI) compared with traditional forms of advertising. Consider an advertisement  by the road. You have to pay for that advert to be there regardless of how many people see it and choose to contact you. But with the above mentioned programs, you are only charged when someone clicks on your ad, NOT each time your advertisement is displayed. These programs also direct the display of your ads to a more highly focused potential customer group - potential customers who are searching the web using search terms related to your business.
   For example, say someone goes to a search engine and enters the search term "Mauritius hotels." If you owned a hotel in Mauritius and set up an online advertising campaign, your ad could appear among the search results, displaying your business to someone actively seeking the services you offer.

Below are the details for specific advertising programs.  Prices listed refer to Business Development International service fees and do not include the actual advertising costs.

Google AdWords™

As of January 2003 Google continued to be "the most used search engine."* With Google AdWords™ the cost for each ad varies based on the keywords selected for that ad and can be as cheap as  US $0.05 per ad (per click).  Google charges a one time start-up fee of US $5 for this program. 

One time Business Development International account creation fee - Rs. 800

Espotting Media

Espotting Media powers over 700 million search queries across Europe each month. Espotting, along with Google AdWords™, won the Best European Paid Placement Service Award from SearchEngineWatch.com for 2002. Your ad consists of both text and an image of your company logo. You are only charged each time someone clicks on your ad to be directed to your site, not every time your ad is displayed.  Espotting charges a 10 pound initial setup fee.

One time Business Development International account creation fee - Rs. 850

Paid Inclusion to Inktomi

The Inktomi database is used by over fifty portals and search engines and is used for over 80 million searches a day. MSN, Looksmart, About, HotBot, Overture, and Excite all use the Inktomi database. Paid inclusion does not guarantee your web site will be found, but if you are not in the database, your site will certainly not be found if the database is queried.
Fees are U.S. $39 for the first url submitted and $25 for each additional url. The urls stay listed in the database for 12 months.

Annual Business Development International setup fee - Rs. 100

Overture

Overture reaches 80% of the UK's Internet users. Like Google and Espotting, Overture displays your ad in response to search queries, but you are only charged when someone clicks on your ad. This makes Overture a more cost effective way of advertising as opposed to more traditional marketing venues like newspapers or magazines. Prices vary based on the keywords selected, with the lowest cost per ad (per click) in the UK being £0.10.

One time Business Development International account creation fee - Rs. 800

Microsoft® Banner Network

Microsoft's banner network reaches over 60% of the Internet. It is the largest banner network in the world, the LinkExchange Banner Network, with more than 400,000 sites. Campaigns can be across the entire network or can be targeted based on selected criteria. You only pay when someone clicks on your banner. You decide ahead of time how many clicks you would like your ad to receive, and then it is rotated until the desired number of clicks is achieved. The cost is U.S. $0.50 per click.

Business Development International banner creation fee - Rs. 300
Business Development International one time set up fee - Rs. 500

Contact us today to discuss which options are right for your business, and start reaching more potential customers.

*From Search Engine Report #76, www.SearchEngineWatch.com